accenture acquisition
Creator Economy AI vs Traditional Marketing, Stop Guessing ROI?
How Accenture’s Whalar Purchase Reshapes the Creator Economy Accenture’s $2.1 billion acquisition of Whalar gives the consulting giant a full-stack creator-economy engine, letting brands launch data-driven influencer campaigns from strategy to payment in weeks. The deal merges Accenture’s enterprise analytics with Whalar’s AI talent-scouting platform,